They should manage a client’s campaign to ensure their marketing and advertising goals are met.Ĭompanies with this position: Red Bull, Grainger, Dell Technologies 10. They might also be responsible for upselling or carrying out renewal sales to ensure the client meets sales goals. Primary duties: Account managers might work for agencies or publishers and are responsible for managing a book of business made up of one or more clients.
National average salary: $59,031 per year Content might include items such as blogs, videos, photos, infographics and more that is then distributed through various media.Ĭompanies with this position: Cozymeal, Skilljar, Profound Strategy 9. Primary duties: Content marketing managers are responsible for developing and executing content strategies for a company to meet its sales goals. National average salary: $58,500 per year They typically work for marketing or advertising agencies for one or more clients.Ĭompanies with this position: WorkReduce, Clutch, Crossmedia 8. Primary duties: Media planners are responsible for identifying optimal patterns, times and platforms for distributing a marketing campaign. National average salary: $57,637 per year Digital marketers should have organizational, time management and communication skills to be successful in this role.Ĭompanies with this position: RevLocal, VMware, 3Q Digital 7. They create and oversee campaign deadlines, manage the budget and coordinate the campaign from start to finish. Primary duties: Digital marketing coordinators collaborate closely with many marketing roles to oversee the proper implementation of marketing campaigns. National average salary: $57,561 per year This position is well-suited for employees with people skills and an eagerness to learn how marketing campaigns operate.Ĭompanies with this position: MGM Resorts International, Acquia, Melaleuca 6. They interact with customers and clients and cultivate relationships with clients by maintaining constant communication, building marketing strategies and managing campaigns.
Primary duties: Marketing executives, sometimes called account executives, work in agencies and marketing firms. National average salary: $57,067 per year Related video: Career Paths: Jobs for English Majors In this video, a copywriter, brand manager and book editor describe their daily work and the skills needed to be great at their job. They complete tasks such as developing relationships with key publishers, writing press releases and managing potentially damaging situations.Ĭompanies with this position: Highwire Public Relations, The Salvation Army, Golin Primary duties: Public relations managers are responsible for managing a company’s public-facing image. National average salary: $56,507 per year SEO specialists will thrive if they possess analytical skills, strong critical thinking and programming or technical skills.Ĭompanies with this position: Directive, Splunk, Jerry 4. They also analyze data before and after implementing paid search campaigns.
Marketing jobs for business majors how to#
SEO specialists determine how to best drive traffic to the company’s website by constantly testing and analyzing data to determine trends. Primary duties: Search engine optimization specialists analyze and improve digital content to rank at the top of search engine results. National average salary: $55,797 per year Web content specialists use search engine optimization best practices to craft content pieces, like blog posts, white papers, e-books and web copy, to feature on the company's website and rank high on search engines.Ĭompanies with this position: Vail Resorts, Compass, Verizon 3. They often plan, research and coordinate various content pieces using content calendars. Primary duties: Web content specialists write copy that promotes a company's brand and is featured on its website. National average salary: $51,779 per year Companies with this position: Bell Partners Inc. Another interpretation of this title is a person who is responsible for representing a brand in online properties such as social media, reviews, forums and more. Primary duties: Community managers are responsible for maintaining and developing online communities related to a brand or company. National average salary: $48,054 per year Here are 15 well-paying jobs in the marketing field: 1. Many marketing positions have similar names with slightly different duties.